Deconstructing Depp and the aborted Dior Sauvage ad: the continuing cultural colonization of indigenous America

Photo by Kate Tomlinson

Don't Feed the #Pretendian

Discussion of Johnny Depp's Sauvage Ad with Native journalist and monthly co-host Jacqueline Keeler . 

Dior's recent pulling of a Sauvage ad campaign featuring Johnny Depp calls into question a Native American organization's role in approving it after a backlash on social media. Can Pretendians be brought into the fold to genuinely help Native Americans? Or is the act of appropriating identity too laden with colonization and a sense of entitlement to Indigenous identity?

Depp Sauvage: the scent of appropriation

Johnny Depp Responds to Dior's "Sauvage" Campaign Backlash (UPDATE)

Dior Sauvage – The new fragrance (Official Director’s cut)

Depp, Paula Deen & the Washington R-word